Five Oddities From Wal-Mart's 'The Hub'
Wal-Mart recently launched a kid-friendly myspace-looking clone called 'The Hub: School Your Way' in the middle of summer. Five observations and oddities about the initial launch:5. How can I get a video like that?
Those commercials, I mean videos, aren't real user-submitted videos. That skateboarder did say 'arm pit hair' (hee hee).
4. Panderama
It's a social networking site, it's a community, no wait, it's a fashion show! Accessorize to your hearts galore you little teen consumers. Each homepage comes with an accessory, a shirt and pants. Yeah, i can dress myself now!
3. Kickin Videos
MTV is shaking in their boots. Watch out iTunes
2. Hubsters
Hubsters, or 'users' have boring homepages, crummy customization. No click to enlarge images, no external linking, bad color schemes, no blogging and much more!
1. This site brought to you by Exxon Mobil
This one weirded me out, I'm sure there's a perfectly reasonable explanation: all images are hosted at exxonmobil.download.akamai.com. Paranoid meter now officially ON.
And remember kids, have fun.
posted by thelistoflists @ 8:48 AM
38 Comments:
lmao @exxon
ok, im gonna buy a tinfoil hat tonight
this is more than a little creepy
We launched tweenland.com - a true tween virtual community - about a month and a half before WalMart spilled out this “thing” - a/k/a "School Your Way" -on their haphazard subdomain. Our stats showed 187,000+ gross visits in the first 14 days post-launch.
Obviously I have motive to pump Tweenland.com. But, the WalMart site is seriously misguided. I'm particularly taken aback by the dude who walks up to the unsuspecting stranger and asks how long his armpit hair is. Cool?
Be on the lookout for a tween-size spoof . . . . I got my wig out.
In reality, activity on our site shows that tweens are funny, polite and interested While our site is fully moderated and constantly monitored, we have had little or no trouble with members or those posing as members.
The kids on our site are actually a good - and growing bunch who know better than to unsuspectingly hand over their demographic and marketing information under the guise of “expressing” themselves..
WalMart ought to take note and give their audience a little more credit.
Tony Zinnanti
Tweenland.com Adult Admin
Paperless Commerce, Inc.
27433 Tourney Road, Suite 160
Valencia, California 91355-5601
E-Mail: adz@paperlesscommerce.com
Telephone: 661.309.3011
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